
In March 2026, The Wall Street Journal featured Serene B. Hollingsworth in a national report examining the unprecedented rise of Black women founding businesses across the United States.
The article chronicles Hollingsworth's transition from corporate leadership to independent publishing and perfumery, exploring the decision to establish both SANCTUAIRE DE FLEURS, A Maison and FRAGRANCE PERSPECTIVES. It considers a broader movement of Black women redefining leadership through ownership, authorship, and institution building.
Today, FRAGRANCE PERSPECTIVES stands as the editorial expression of that work: an independent publication documenting fragrance through culture, history, business, science, and authorship.
Read the Wall Street Journal feature
https://www.wsj.com/business/entrepreneurship/black-women-new-small-businesses-08ba5637
MSN syndicated edition

June 2026
Editor-in-Chief Serene B. Hollingsworth joined host Clarita Monrose Emmanuel for a conversation exploring fragrance as authorship, cultural identity, and historical record. The discussion examines the ideas that inform both FRAGRANCE PERSPECTIVES and SANCTUAIRE DE FLEURS, A Maison, including memory, Luxury Black Futurism, and the responsibility of documenting voices too often left outside the traditional fragrance narrative.
Watch the full conversation
https://www.youtube.com/watch?v=5APkYIgAb3Q
The Stories We Carry: Fragrance, Identity, and the Art of Becoming
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